APAC CIOOutlook

Advertise

with us

  • Technologies
      • Artificial Intelligence
      • Big Data
      • Blockchain
      • Cloud
      • Digital Transformation
      • Internet of Things
      • Low Code No Code
      • MarTech
      • Mobile Application
      • Security
      • Software Testing
      • Wireless
  • Industries
      • E-Commerce
      • Education
      • Logistics
      • Retail
      • Supply Chain
      • Travel and Hospitality
  • Platforms
      • Microsoft
      • Salesforce
      • SAP
  • Solutions
      • Business Intelligence
      • Cognitive
      • Contact Center
      • CRM
      • Cyber Security
      • Data Center
      • Gamification
      • Procurement
      • Smart City
      • Workflow
  • Home
  • CXO Insights
  • CIO Views
  • Vendors
  • News
  • Conferences
  • Whitepapers
  • Newsletter
  • Awards
Apac
  • Artificial Intelligence

    Big Data

    Blockchain

    Cloud

    Digital Transformation

    Internet of Things

    Low Code No Code

    MarTech

    Mobile Application

    Security

    Software Testing

    Wireless

  • E-Commerce

    Education

    Logistics

    Retail

    Supply Chain

    Travel and Hospitality

  • Microsoft

    Salesforce

    SAP

  • Business Intelligence

    Cognitive

    Contact Center

    CRM

    Cyber Security

    Data Center

    Gamification

    Procurement

    Smart City

    Workflow

Menu
    • Unified Communication
    • Cyber Security
    • Hotel Management
    • Workflow
    • E-Commerce
    • Business Intelligence
    • MORE
    #

    Apac CIOOutlook Weekly Brief

    ×

    Be first to read the latest tech news, Industry Leader's Insights, and CIO interviews of medium and large enterprises exclusively from Apac CIOOutlook

    Subscribe

    loading

    THANK YOU FOR SUBSCRIBING

    • Home
    Editor's Pick (1 - 4 of 8)
    left
    Taming the flow monster in real-time payments

    Bhupendra Warathe, Chief Information Officer (Corporate and Institutional Banking, Information Technology and Operations)

    Innovation-Operations- Transformation - The New IOT Challenge of CIO

    Chin Seng Teo, Global CIO & SVP Global Information Systems, DP World

    Changing Face of Unified Communications from the 80's to Now

    Darshan Appayanna, CIO, Happiest Minds Technologies

    IntelligenceBank Digital Asset Management: Managing the Marketing Process, Easier

    CEO, Intelligence Bank

    ZWCAD Software Co., Ltd. : Integrated CAD/CAM Solution Provider

    CEO, ZWSOFT

    SIPEF

    Daniel Suraboyini, Head Global Chief Information Officer, Information Technology, SIPEF

    The Ever-Changing Landscape of Hospitality Industry

    Virgil Michael, IT Director, Hoiana Resort & Golf

    Distributed Ledger Tech for Public Good?

    Steven Koh, Director, Agile Consultancy & Engineering, Government Digital Services (GDS), GovTech Singapore

    right

    Benefits in Unifying Business Communications

    Liam Mallett, CIO, Kings Group

    Tweet
    content-image

    Liam Mallett, CIO, Kings Group

    When I started in this space 17 years ago, it was dominated by copper circuit switched networks and there really wasn’t much that was unified. Fortunately things have come a long way since those days and now technology leaders can be overwhelmed with choice from the market with everyone claiming a new mouse trap or a better shiny widget.

    As the industry has transformed into the packet switched and VOIP era it has also bought with it the era of true unified communications. Initially, dominated by the traditional telecommunications, providers with proprietary protocols had limited features and little to no external integration. Now the market space is filled with an abundance of software that can provide many means of communication across many platforms.

    Understand what Problem you are Trying to Solve

    There are many great benefits in the business world by unifying your business communications but it isn’t a one size fits all equation. Small software startups will have vastly different needs that a large multi-national. Understanding the collaboration culture within your business is critical to understand how much of the problem you are solving is through technology and how much is through changing people's behaviour.

    The technology can be great at closing the geographic gap with remote and virtual teams, features such as video, chat and sharing capability are non negotiable when leading remote teams.

    However if there is not a sharing and collaboration culture embedded in business you may need to invest more time in the people than the technology if you want the change to be successful.

    As the industry has transformed into the packet switched and VOIP era it has also bought with it the era of true unified communications

    Simplify Accessibility to Drive Adoption

    No matter what platform you chose, the rate of adoption will always be the one that is the easiest to use with the most intuitive interfaces to minimise the learning curve.

    To drive ease of accessibility tight integration with your productivity suite of choice is essential. As this space was maturing there were many stand alone software packages, some linked with legacy voice hardware to provide a level of Computer Telephony Integration (CTI). In this day and age the successful tools are completely software driven, highly integrated directly with all your favourite productivity applications, not just mail, but documents for sharing as well. With the true omni-channel experience, one is able to escalate from email to chat to voice to video inside a single intuitive interface.

    Device Ubiquity is King

    Gone are the days where applications are focused on the desktop user experience, we live in a mobile world where everyone is on the move and expect the same capability on the device in their pocket as they did on their desktop a decade ago.

    Did you know that this year the millennials have overtaken Gen X as the largest generation in the workforce? They are also the most mobility focused generation that have grown up with mobile device mindset. Any UC solution must be a platform that can be delivered across devices, platforms and operating systems. Mobiles in the enterprise are expected to be a BYOD world and must be able to be easily integrated to users personal mobiles through web or app based interfaces.

    What’s next for Unified Communications?

    As the name suggests and technology improves, the trend we are seeing is unifying not only synchronous communication but also asynchronous communication and event data from your favourite applications and tools such as project management, CRM and ERP platforms.

    With the rise of central communications platforms such as Slack and Flock that are highly integrated through APIs, teams now can have notifications, sharing, productivity detail all in one central mobile enabled platform.

    As our reliance on voice only as a channel reduces an increase in non voice channels becomes more critical to increase productivity, reduce interruptions and optimise our teams outputs.

    I look forward to see what the future holds; will it be artificial intelligence, augmented or virtual reality? If the last decade is anything to go by all we do know if that it will be a drastically different landscape than we know today. Wherever we end up we will be more interconnected than we have ever been.

    tag

    Virtual Reality

    Startups

    Weekly Brief

    loading
    Top 10 Unified Communication Solution Companies - 2018
    ON THE DECK

    Unified Communication 2018

    I agree We use cookies on this website to enhance your user experience. By clicking any link on this page you are giving your consent for us to set cookies. More info

    Read Also

    Artificial Intelligence - Myths And Truths

    Artificial Intelligence - Myths And Truths

    Geraldo Pereira Junior, Chief Information Officer, Ypê
    Sustainable Future through Innovative Technology Solutions

    Sustainable Future through Innovative Technology Solutions

    Faisal Parvez, Director, BT Business CIO
    The Future Relies on Augmented AI

    The Future Relies on Augmented AI

    Laurent Fresnel, CIO, The Star Entertainment Group
    Digitalization with the use of digital technologies/Improving business through digital technologies

    Digitalization with the use of digital technologies/Improving business through digital technologies

    Wilbertus Darmadi, CIO, Toyota Astra Motor
    How Marco's Pizza Leaned On Technology To Succeed Amid The Pandemic By Quickly Pivoting To Contact-Free Delivery And Curbside Carryout

    How Marco's Pizza Leaned On Technology To Succeed Amid The Pandemic By Quickly Pivoting To Contact-Free Delivery And Curbside Carryout

    Rick Stanbridge, VP & Chief Information Officer, Marco’s Pizza
    Bunnings  Diy Digital Transformation

    Bunnings Diy Digital Transformation

    Leah Balter, Chief Information Officer, Bunnings
    For a Smarter City: Trust the Data, Ignore the Hype

    For a Smarter City: Trust the Data, Ignore the Hype

    Brad Dunkle, Deputy CIO, City of Charlotte
    Smart Community Innovation for the Post Pandemic

    Smart Community Innovation for the Post Pandemic

    Harry Meier, Deputy Cio for Innovation, Department of Innovation and Technology, City of Mesa
    Loading...
    Copyright © 2025 APAC CIOOutlook. All rights reserved. Registration on or use of this site constitutes acceptance of our Terms of Use and Privacy and Anti Spam Policy 

    Home |  CXO Insights |   Whitepapers |   Subscribe |   Conferences |   Sitemaps |   About us |   Advertise with us |   Editorial Policy |   Feedback Policy |  

    follow on linkedinfollow on twitter follow on rss
    This content is copyright protected

    However, if you would like to share the information in this article, you may use the link below:

    https://unified-communication.apacciooutlook.com/ciospeaks/benefits-in-unifying-business-communications-nwid-4522.html