Smart Communications has been recognized by APAC CIOOutlook Magazine as the recipient of “Top Unified Communications Solution Companies,” based on our proprietary methodology, reflecting its position in the industry. This profile has been developed by the APAC CIOOutlook research and editorial team based on insights from an interview with George Wright.

Smart Communications
Cloud-Based CCM Solution Provider

George Wright, CEO

The increasing needs for precise customer communications have triggered the necessity for personalization in communications, and the development of real-time cloud-enabled communication solutions to support enterprises. However, the word on the street is that there is a huge communication gap between enterprises and the new generation of customers, and bridging this gap is a tough challenge in the era of this breakneck digitalization. “Enterprises are struggling to communicate at scale in ways that still meet the preferences of their many different segments of customers,” says George Wright, CEO of Smart Communications. Adhering to this demand, his organization, Smart Communications offers unique solutions that enable enterprises to scale the millions of conversations that they have with their customers regularly.

Smart Communications is a pioneer in multi-channel communications and offers advanced enterprise customer communications with the market’s only family of cloud-enabled solutions. “This innovative state-of-the-art technology coupled with the cloud capability sets our solutions apart from the legacy solutions still available today,” affirms Wright. Smart Communications understands that enterprises are on different paths to utilizing full cloud solutions, which has led them to provide their solution through a hybrid cloud deployment model.

With their secure and standards-compliant multi-tenant secure SaaS infrastructure, Smart Communications delivers an end-to-end cloud-enabled business communication solution to address a wide range of enterprise requirements. Moreover, this deployment flexibility enables customers to access Smart Communications’ market-leading functionality.

Smart Communications offers unique solutions that enable enterprises to scale the millions of conversations that they have with their customers regularly

SmartCOMM^™ is Smart Communications' flagship product that aids enterprises in driving accurate and personalized customer conversations with their clients. This cost-effective solution is proven to provide great advantage for P&C insurers, healthcare payers, retail banks, and, government agencies in the creation, generation, and delivery of personalized, multi-channel customer communications.

In the Capital Markets, the company's SmartDX^™ solution helps all of the G15 investment banks as well as commodity businesses to simplify the generation and digitization of OTC trade and relationship documentation. A solution created in cooperation with leading Capital Markets enterprises, SmartDX^™ accelerates all documentation processing for both the sell- and buy-side through template document creation. SmartDX^™ uniquely offers an online collaborative negotiation environment that enables trading partners to efficiently negotiate and unlock trapped data, lowering the cost of OTC documentation.

Smart Communications has also developed an enterprise class app, SmartCORR^™ for Salesforce, which allows businesses to leverage data from their Salesforce environment and seamlessly create correspondence for sales and service processes managed in Salesforce. “If Salesforce is the center of your business, SmartCORR is the enterprise-class app that manages all communications in the lifecycle of your customers,” adds Wright.

Clients across various sectors including financial services, insurance, and healthcare payers enjoy the true cloud-based communication solutions offered by Smart Communications. AMP, ANZ, Westpac, Allianz, Insurance Australia Group and several other local and federal government departments and agencies are a few to name among its prestigious client roster.

Competing against traditional and big box software providers by keeping pace with the rapid digital transformation, Smart Communications aims to enhance the capabilities of its unique cloud-enabled communication solutions. Moreover, the company is deeply committed to delivering technology capabilities that put business users in even more control of communications by enhancing communications intended for all forms of connected and mobile devices. Smart Communications was recently backed by Accel-KKR, which has enabled the organization to invest even more deeply to develop CCM innovations and technologies. “We are constantly advancing our technology, and in our next releases we are deepening our commitment to making customer communications in the cloud as easy, unified, and accessible as possible for all enterprises,” concludes Wright.