Shanghai Xiyou Computer Technology: Transcending Communication Barriers with VoIP

Walter Wang, Chief Operating Officer

Brainstorming over telephone conversations with potential clients located thousands of miles away could have easily been an expensive affair for John Spencer, the founder of a six-month-old humble startup. However, quite early in his entrepreneurial journey, Spencer realized the potential of harnessing the benefits of technologies such as Voice over Internet Protocol (VoIP) and Session Initiation Protocol (SIP). The wide utilization of these technologies has made long-distance communications much easier, significantly economical, and increased the ROI of many businesses, especially small and medium enterprises like that of Spencer’s. However, back in 2007, VoIP and SIP were relatively nascent and most enterprises did not realize its potential in empowering businesses. Unlike most unified communications providers at the time, Shanghai Xiyou Computer Technology, now rechristened as CTS, realized the potential of these technologies in drastically reducing the traditional costs incurred during long-distance telephone communications. “Even a decade ago, most China-based businesses hadn’t realized the potential of VoIP and one of the greatest triumphs in our journey so far is helping enterprises exploit the many benefits of this unified communication gem,” mentions Walter Wang, Chief Operating Officer, CTS.

Ranging from small enterprises to large call centers, CTS has delivered the highest quality business phone systems that have resulted in a seventy percent reduction in telephone and service costs.

The organization delivers hosted PBX and SIP Trunking services tailored to the needs of end customers in optimal budgets. CTS is also a trusted consultant of several businesses looking to establish a presence in China and has assisted in availing the services of leading Chinese telecom providers. For instance, based on a comprehensive understanding of a client firm, CTS suggests whether it is ideal to set up an SIP server or avail it on rent and oversees tasks such as installation and maintenance of software applications--Elastix, FreePBX, and Asterisk. Most importantly, the organization coordinates with international telecom service providers to ensure clients receive a low international call rate with VoIP.

Wang cites the example of an organization his firm worked with to illustrate their capabilities. Communicating with potential clients over telephone calls was inevitable for the organization, known for rendering foreign exchange services. The best way to expand the customer base for the executives of the firm was to explain the capabilities of the firm over telephone. Collaboration with CTS helped the firm implement an enterprise-centric VoIP solution that subsidized the company’s communication costs drastically, in turn amplifying the client’s returns.

CTS’s clientele comprises several foreign organizations who have seamlessly established a foothold in the Chinese market by utilizing the company’s unified communications solutions. An American firm, reputed worldwide for creating a global network of collaborative workspaces, is one such eminent client belonging to the list. CTS also imparted its assistance to an entertainment giant renowned for its wax museums, during its expansion spree across China and bridged the organization, with a reputed telecommunication provider.

Although well known in China currently for being a unified communications solutions provider, Wang mentions that the firm has assisted many legacy organizations in their digital transformation journeys by helping them leverage the benefits of the cloud infrastructure, especially Software-as-a- Service (SaaS) platforms.

Wang further mentions that one of the organization’s noteworthy successes is extending its hand to foreign organizations in pursuit of an ideal vendor to penetrate into China. He adds that the firm intends to render help to many such organizations going further. “We aim to offer assistance to foreign organizations looking to establish a foothold in China, one of the most lucrative markets for most businesses, in the days to come,” ends Wang, revealing a glimpse of the company’s roadmap.