Communication has always been a cornerstone of human evolution. As human kind evolved over centuries, our means of communication followed suit. Starting from primitive cave paintings and sign languages to modern day cell phones and video-conferencing facilities, we have come a long way in furthering our perpetual desire to devise endless ways to communicate and collaborate with one another.
Enterprises of today have a significant investment in communication technologies which cut across multiple hardware, software, vendors, platforms and geography and this has resulted in added complexity and reduced visibility on the Productivity, efficiency and cost management. Added to this these transformations in communication mediums have also bought along the perils of advanced security breaches which could pose significant threat of compromising sensitive corporate and user data.
Today, businesses are dependent on modern communication technologies that any unforeseen outage adversely affects the productivity and results in business downtime. Thus enterprises need to have a good balance in ensuring the reliability of the communications infrastructure via automated monitoring and real time alerts to proactively managing asset life cycle and utilization for optimal productivity and efficiency.
An organization working in this niche segment of telecommunication industry is Eastcom Systems Pte Ltd, a provider of a wide range of cost management and productivity solutions. The company’s managed services, software development services and professional services help enterprises enhance productivity, maximize profitability and optimize costs. V. Ramasubramanian, Founder, Chairman and CEO, Eastcom Systems, explains, “The evolution in telecommunication space is for better communication and we are here to enhance efficiency of communication by continuous monitoring and alerting on exceptions.”
Building on an Early Success
V. Ramasubramanian, an Electronics Engineer and Business Management graduate, started his journey of building Eastcom Systems in 1992 as a software company. But later in 2000’s, looking at opportunities in the telecommunications industry; he channelized company's focus solely on telecommunication sector. That was when the company's flagship product, TELCAAP came into being. As needs evolved over time and understanding of the industry improved, Eastcom started offering a full suite of products and value added services to encompass Telecom Lifecycle Management. “Today, we are counted among the premier innovators in the telecom space across APAC region,” Ram exalts.
The zeal of this Singapore based firm to develop innovative solutions and to keep upgrading its skill base has helped it retain clients it has worked with so far, albeit it continued to add new client’s year-after-year. No wonder, today, Eastcom’ s list of clients includes some of the most prestigious and leading names in the BFSI, Manufacturing, Education, Healthcare industry. Its constant pursuit of innovation and unwavering focus on client success has earned Eastcom multiple industry awards: 'Telecom Expense Management award, 2014' from CIO Honour, winner of APICTA Merit Award, 2007, Innovation Development Scheme (IDS) Award, 2006, and the Innovation Development Award from NCB. Another factor that vindicates the trust built by Eastcom is that when many corporate tenders come from elite clients enumerate Eastcom's product name as the benchmark requirement.
Real Rime Monitoring: The Trump Card
Advances in telecommunication technology has made a significant impact on how we collaborate with each other. But benefits come with their own set of pitfalls. Same is true in telecommunications space; sophisticated security breaches and a lack of effective monitoring tools impede intrusion detection efforts in most cases and often let impostors escape scot-free. Eastcom's systems offer advanced real-time monitoring tools to ward off such security breaches. Although, the solution initially faced apprehensions from CFOs while convincing them the significance of monitoring communication channels, but they soon realized the hazards of cost leakage caused by both internal and external factors. Capturing data through PBX and auditing the bills also helped clients close some of the loopholes in their deployments. Ram expounds, “Ours is a centralized system with heterogeneous devices from vendors such as Avaya, Cisco and so on, all operating seamlessly in a concerted manner inside an organization, which often span across multiple geographically distributed offices.”
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Strategic placement of products helped Eastcom grab a substantial market share and build deep trust with the customers